Kannaway Redefines Brand at Successful Believe National Convention
Medical Marijuana, Inc. subsidiary Kannaway, introduces new products, new branding and marketing, new incentives, and more at recent annual event.
During the weekend of April 13th & 14th, Kannaway invited its team of brand ambassadors to its hometown of San Diego for the Believe National Convention. Hosting the event in San Diego allowed the company to open its doors to visiting brand ambassadors so that they could see where the company’s hard work takes place and enjoy all that the city our companies call home has to offer.
Kickstarting the Weekend with the Believe Black Tie Event
As is tradition, Kannaway kicked off its event weekend with its Black Tie Event. This exclusive event is invite only and is reserved for Kannaway’s top performing brand ambassadors. This year, Black Tie qualifiers met at the Believe venue before being whisked off to an incredible historical outdoor venue. There, the company’s top BAs were treated to dinner and drinks. Following dinner, live music from one of San Diego’s premier lounge singers played as brand ambassadors and Kannaway executives mingled under the starlight until it was time to return to the hotel. Previous Black Tie Events included dinner at a historical venue in Denver, a boat trip around San Diego Harbor with views of the city’s skyline, and riverboat trip through beautiful Prague.
Kannaway Executives Take the Stage
The Believe National Conventions featured speakers from among Kannaway’s team of executives, who shared with the crowd the company’s vision for the company in the coming year, the incredible success it’s seen, and the company’s most recent developments.
First, Kannaway CEO Blake Schroeder revealed the company’s Soil to Sale story, tracing the development of its top quality products from cultivation and extraction through formulation, testing, and distribution. The Kannaway Soil to Sale story represents the process the company has pioneered to ensure that all the products it sells are only of the highest quality.
Next, Dr. Stuart Titus, CEO of Medical Marijuana, Inc., took the stage to continue on this theme, discussing CBD in a now highly competitive market in 2019, including what makes CBD from our portfolio of companies stand out against our competitors products.
Later in the day, Kannaway CMO Stephen Jones revealed Kannaway’s refined new branding direction, including its new packaging design. This new look presents an exciting new brand identity and gives the company an impactful impression on the hemp and CBD market.
Finally, Alex Grapov, Kannaway’s International VP announced Kannaway’s plans to launch in Japan. As Kannaway matures into its role as an international company, it has continued to explore potential new markets that are ready for CBD.
New Kannaway Products
As is tradition at Kannaway national conventions, the company launched a number of exciting new and revamped products designed to keep its line of hemp and CBD products competitive by best serving the needs of its customers. At the Believe National Convention, Kannaway launched a redesigned Cannabis Beauty Defined line, new CBD cat treats, CBD gum, and single use CBD coffee and tea pods.
Launched at the Believe event as a bundle, Kannaway introduced its revamped new Cannabis Beauty Defined line of anti-aging skincare products. Taking the place of its original Cannabis Beauty Defined line, the refreshed new Cannabis Beauty Defined anti-aging skin care line includes five hemp-infused products that can be used separately or together as a complete skin care routine to clean, moisturize, nourish, and protect skin, leaving it healthy and youthful-looking.
The new Cannabis Beauty Defined line includes the following products:
- Burdock & Hemp Cleanser
- Licorice & Hemp Exfoliator
- Ginseng & Hemp Moisturizer
- White Peony & Hemp Serum
- Green Tea & Hemp Perfecting Mask
Kannaway also unveiled the newest addition in its line of hemp and CBD pet products this weekend at the Believe event – Dante’s Chews for Cats. These star-shaped, artisanally-baked cat treats are naturally flavored with smoked salmon and roasted seafood for a delicious taste that cats love.
Dante’s Chews for Cats can be given to pets daily to help promote overall wellness. Each chewy treat contains 1 mg of CBD to promote cardiovascular function, support healthy joints, and promote neurological health and emotional behavior in cats.
Kannaway also introduced its new Hemp CBD Gum. Free of sugar and gluten, Kannaway’s vegan and non-GMO Hemp CBD Gum was developed by scientists for efficient absorption of cannabinoids like CBD into the body. Each piece of Hemp CBD Gum provides 10 mg of CBD from top-quality full-spectrum hemp oil, absorbed through the mouth while the gum is chewed. This method of absorbing CBD is quick and effective, resulting in a fast onset of effects.
Finally, Kannaway introduced CBD-infused single serving coffee and tea pods. Kannaway’s CBD coffee and tea come packaged in recyclable single-serve pods, minimizing their impact on the environment.
In the company’s CBD French Roast coffee, premium 100% Arabica coffee beans are expertly batch-roasted by a 5th Generation Roast Master and blended with 10 mg of CBD. Native to South Africa, rooibos herbal tea is naturally high in antioxidants and caffeine free. Kannaway blends this high quality tea with 10 mg of CBD.
Top Level Brand Ambassadors
The Believe event also featured a number of Kannaway’s top performing brand ambassadors who took the stage to share their own experiences with Kannaway, to conduct leadership training and reveal business building tools, and to host panel discussions with their fellow BAs.
The ability to hear from Kannaway’s top BAs first hand is a big reason why attendees make the trip to the company’s national conventions. These high ranking BAs know through their own experience how to build a successful Kannaway business and can give priceless insight into what it takes to excel with Kannaway.
ECHO Families and CBD Advocates
ECHO Connection Board of Directors president Andrea Barnes shared with the Believe audience the incredible impact ECHO Connection has been able to make in the lives of over 100 special needs families through the incredible donations given by Kannaway’s generous family of brand ambassadors.
Barnes also introduced the CBD advocates and their families who spoke at the Believe event, including Penny Howard and fellow ECHO Connection board member and father to a special needs daughter Brian Higuera.
CBD advocates and fathers to special needs children Norberto Fischer from Brazil and Raul Elizalde from Mexico also took the stage at Believe. Both of these fathers challenged the governments in their home countries for the right to give their daughters CBD products.
Kannaway Sports and Eric Dickerson Speaks
The Believe National Convention also featured Kannaway Sports partners who have tried CBD for themselves and love the results. The Kannaway Sports initiative was launched in order to promote the use of CBD products by athletes of all levels to take advantage of the benefits of CBD as part of their training and recovery routine.
Nick Lowery also introduced Eric Dickerson, who spoke about the power of believing: believing in the products, believing in Kannaway, and most importantly, believing in yourself. A 6-time Pro Bowler and NFL Hall of Famer, Eric Dickerson knows how self confidence and belief in your goals can make a difference in your life.
You can learn more about Kannaway Sports here, including testimonials from the company’s partner athletes highlighting the difference CBD has made in their quality of life.
ECHO Workout Fundraiser
International Director Renita Brannan hosted the ECHO Workout Fundraiser on Sunday morning of the event to help get Believe attendees up and moving. Renita led participants in an hour long workout from 7-8 am on the event venue’s Bayview Lawn.
The cost to participate in the ECHO Workout Fundraiser was a $25 donation to ECHO Connection. This fundraiser was an excellent way for attendees to do something good for themselves while supporting an important cause in ECHO Connection.
The Believe event turned into a party Saturday night after sunset, when attendees gathered on the venue’s lawn under strings of lights to mingle, dance, and celebrate the amazing Kannaway family and its shared success this year. Guests enjoyed live music, food and drinks, and great company under the stars with San Diego as the backdrop.